![]() ![]() The branding agency has worked with Fontsmith to create a new light weight font of UEFA’s existing Champions typeface, originally created by the foundry. Light is the catalyst for movement and inspires our approach to motion principles across the broadcast graphics.” ![]() ![]() “The behaviour and qualities of the ‘starball’ influence every aspect of the brand. In this instance, DesignStudio says the movement of the motion graphic “is inspired by iconic moments and thrilling performances, such as Mario Mandžukić’s overhead goal from the 2017 final.” In video, the new “starball” appears as a frame to highlight exciting and vital moments from matches. ![]() This device has then been rolled out across all the identity’s details and applications, using a gradient of light as a unifying design system in all TV graphics. Working with the icon of the football association’s existing branding, the “starball”, DesignStudio has adapted its aesthetic to appear as if it’s “crafted from light”, making it luminescent, translucent, and gradated in tone. Branding and graphics agency DesignStudio has worked with UEFA to rebrand the entire Champions League visual identity, using light as its core design device. ![]()
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